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December 23, 2013
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In Today's Issue
- Overweight? Shocking Proof that it may not be your fault
- How Morality Turns During The Day
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How Morality Turns During The Day
Dear Reader,
You will be so glad you read this. It seems that the ability to demonstrate the self control that keeps us from cheating or lying decreases significantly during the day... so you're more apt to be dishonest in the afternoon according to research that appears in Psychological Science, a journal of the Association for Psychological Science. The finding has implications for anyone trying to be more ethical, as well as businesses and others who need to manage the potential for unethical behavior of employees or customers.
The intriguing finding comes from ethics researchers who had been looking at unethical behaviors (lying, stealing, cheating) and noticed that tests run in the morning resulted in fewer instances of unethical behavior. This had the experts, Maryam Kouchaki from Harvard University and Isaac Smith from the University of Utah's David Eccles School of Business, wondering if it might be easier to resist the chance to be unethical in the morning than later in the day.
We know that self-control can be used up as a result of a lack of good quality sleep, as well as the natural drain that comes from making basic daily decisions. But, can normal decisions you make during the course of a day be enough to use up your self-control and make unethical behavior more likely?
To find the answer, the pair of researchers conducted two experiments with college age participants who were shown patterns of dots on a computer screen. They were asked to say whether more dots were on the left or right side of the screen. They weren't given money for getting the answer correct; instead they were awarded the cash based on which side of the computer screen had more dots, getting ten times the stated amount for choosing the right side instead of the left side. This gave the subjects a financial incentive to pick the right side, even when there were obviously more dots on the left.
The research hypothesis was proven. Those tested from 8:00 am to 12:00 pm were less apt to cheat than those tested from noon to 6:00 pm. The researchers have dubbed this the "morning morality effect".
The second experiment involved testing subjects moral awareness at both times of the day. The participants were presented with word fragments that in the morning they made into words like "moral" and "ethical". In the afternoon the participants formed the very same fragments into words like "coral" and "effects". This adds even more support to the idea of morning morality.
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How Morality Turns During The Day Continued...
The results were also the same when the team tested a sample of online subjects
gathered from all over the U.S. The online participants were more likely to send
a dishonest message to a virtual partner, or say that they had solved an unsolvable
number matching problem when tested in the afternoon.
Researchers Kouchaki and Smith also examined what's known as "moral disengagement", a state when people act unethically and don't feel one bit of guilt or distress... as if they have no conscience at all. Those who were morally disengaged were more likely to cheat in both morning and afternoon, while those with a lower propensity for moral disengagement behaved honestly in the morning, but were more apt to behave unethically later in the day.
So can time of day have good people acting badly? The findings seem to support the idea. At the very least, it might be helpful to take time of day into account if you're a parent, teacher, coach or other leader who is concerned about bad behavior of children or others.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
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Sources:
http://www.sciencedaily.com/releases/2013/10/131030093144.htm
Press release, 10.30.13, Association for Psychological Science:
http://www.psychologicalscience.org/index.php/news/releases/moral-in-the-morning-but-dishonest-in-the-afternoon.html
Study abstract, published nine before print, 10.28.13, Psychological Science:
http://pss.sagepub.com/content/early/2013/10/28/0956797613498099
More on moral disengagement:
http://en.wikipedia.org/wiki/Moral_disengagement
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