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February 17, 2014
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In Today's Issue
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- What Trigger Your Food Choices
- 3 critical reasons you have cellulite...
What Trigger Your Food Choices
Dear Reader,
You realize that social cues have a tremendous influence over the choices you make each day... what you wear, the car you drive... even the foods you eat. New data from a meta analysis that appears in the Journal of the Academy of Nutrition and Dietetics finds that social norms have a measurable impact on our own food choices. In other words, eating behavior can be transmitted socially - you eat what (and how much) your friends eat. The review included data from multiple studies, each examining
if giving information about other people's eating habits influenced food intake or choices.
The analysis included 15 projects that appeared in 11 publications. Eight looked at how information about food intake norms influenced the food eaten by subjects. Seven others reported the effects of food choice norms on how the participants decided what foods they would eat. Besides finding that giving information about what other people were eating influences the food intake or choice of others,
the team also saw that social norms influence the quantity of the food eaten.
Lead researcher Eric Robinson of the UK's University of Liverpool suggests that conforming to eating norms might be a way of reinforcing your identity in a social group. In fact, these findings appear to indicate a strong link between the act of eating and your social identity. You want to fit in with the group... eating like them is one way to do that.
When study subjects were given details that
indicated the others were making low or high calorie food choices, this significantly raised the likelihood that the subject would make a similar choice. Human behavior can still be guided by a group norm, even if you don't have any motivation to please the others around you.
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What Trigger Your Food Choices Continued...
What's more, the suggestion that others eat large portions upped the intake of food by the study subjects. The analysis also showed that the social mechanisms that impact how much we choose to eat are there even if we eat alone, are at work or are even aware of that influence at all. It may be that participants in the studies were not consciously thinking about the norm information they got when making choices of what to eat.
Naturally more work is needed, but we can learn a lot more about the way we make decisions regarding food. More is happening in these situations than we realize. These findings, if they hold up, may also help shape public policy and messaging about healthy choices.
Public health officials may want to start crafting messages and ad campaigns that make healthy eating more normal, cutting into the idea that lots of people are eating junk, as a way to battle obesity and help more people
eat better. On a personal level, it might also might help to give a thought to the friends you choose... surround yourself with healthy eaters who have respect for their bodies and you may well end up doing the same for yourself, without even realizing it.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
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Sources:
http://www.foodnavigator.com/Science-Nutrition/I-ll-have-what-they-re-having-Do-social-norms-influence-food-choices
More from Elsevier on the study:
http://www.elsevier.com/about/press-releases/research-and-journals/ill-have-what-theyre-having-study-finds-social-norms-influence-food-choices
Study abstract, online ahead of print 01.02.14, Journal of the Academy of Nutrition and Dietetics:
http://www.andjrnl.org/article/S2212-2672(13)01680-8/abstract
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