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In Today's Issue
- Overweight? Shocking Proof that it may not be your fault
- Spread Healthy Behaviors With Social Networks
- 3 critical reasons you have cellulite...
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Spread Healthy Behaviors With Social Networks
Dear Reader,
Look at any social gathering and you're likely to find people of the same sex, age, race and other attributes gathered together. People tend to have friends who are similar to them, the technical term is as homophily. This is a common feature of social networks such as marriages, friendships, work ties and support groups. There's a growing body of research that's finding who you know has an impact on how you act... good and bad. People who hang out with each other can spread positives like
companionship and happiness, shared purpose and feelings of community; but also negatives, obesity, abuse of drugs or alcohol, STDs and the like.
The work on social networks and behavior appeared in the journal Science and finds that having social network contacts of the same gender and body mass index could help you pick up on healthy choices. The research couldn't say which of these is most important, but that will surely be the aim of follow up studies. Also, while networking with
like minded peer doesn't cause the adoption of healthy behavior, it certainly provides an opportunity for future study.
The team recruited 710 subjects from online fitness programs and randomly assigned the subjects to work with volunteers in social networking communities. Some participants were assigned to clustered communities where they were linked with 6 healthy buddies who were the same body mass index, gender and age. Other participants were put into non-clustered communities where
the connections were random, so they didn't necessarily share any common traits.
Each study subject also got a personalized "health dashboard" that showed his/her own health behaviors and those that were adopted by health buddies. As part of the research, the situation was presented where the subjects had to choose to adopt an online diet diary. A notice from the dashboard would tell a subject if their health buddies had also picked up the behavior.
Continues below...
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Spread Healthy Behaviors With Social Networks Continued...
In each group, subjects got a notification that a person in their network, with above average fitness, high exercise minutes and low BMI had decided to use the diary. In truth, researchers sent out the notification to see how the behavior would spread. The team saw that three times more participants in clustered social networks adopted the healthy behaviors like keeping a food diary than did their counterparts in the unstructured networks.
A greater number of obese participants chose to
use the diary in the clustered networks compared to the non-obese. Not one obese subject in the unstructured networks agreed to use the diary. It appears that clustered networks greatly improved the chances of adopting the diary, especially among the less fit.
It appears that once an obese subject adopted the use of the diary, a clustered network allowed other obese people in the group greater exposure to the idea. The researchers believe that being in similar clusters gave the obese
subjects more access to the healthy behavior and upped the chances they would adopt it. It may be that obese people are more dependent than others on the makeup of their social network when it comes to making choices about healthy behaviors.
Policy makers might benefit going forward by designing online social networks with a thought to how influential they may be, and arranging the connections between those on the network in order to reach a stated goal.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
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Sources:
http://thechart.blogs.cnn.com/2011/12/02/similar-friends-may-spread-healthy-behaviors/
Study report, 12.02.11 Science:
http://www.sciencemag.org/content/334/6060/1269.abstract
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