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July 23, 2009
In Today's Issue
- Overweight? Shocking Proof that it may not be your fault
- Research Finds Mindless Eating Triggered By TV Food Ads
- Celebrity Endorsed Detox System and Weight Loss
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Research Finds Mindless Eating Triggered By TV Food Ads
Dear Reader,
Sure we know that the take out pizza, the chips loaded with salsa,
the rich, creamy drink might not be as good as it looks on television
(especially on those big screens), yet still the ad plants the seed
- the desire for the snack.
According to Yale University researchers, watching those food ads
on TV brings on more snacking in both children and adults. All that
snacking is what adds extra calories to our already-overloaded diets,
upping the risks of gaining weight.
To begin, the researchers worked with children aged 7 to 11 who
watched a cartoon that was interrupted by food commercials - these
kids ate 45% more than children who'd watched the very same cartoon
but with non-food commercials at the breaks.
Marketers everywhere
would be thrilled… this is exactly the reaction they want from
those TV ads.
But before you think adults fare any better, the team conducted
an experiment with adults who saw TV ads for unhealthy foods and
found that they ate much more than subjects who hadn't seen the same
ads, instead watching commercials about good nutrition or healthy
food.
What's worse, the effects in the adults stuck around well after
the program was over.
At this snacking level, based on watching a half hour of TV a day,
the children would gain nearly 10 pounds a year unless their snacking
was countered by eating less at other times or being more active.
What's more, the team found that both the children and adults (you
know, the ones who are supposed to know better), ate more of all
kinds of foods, even those not shown in the commercials.
"This research shows a direct and powerful link between television
food advertising and calories consumed by adults and children," points
out lead author Jennifer Harris, director of marketing initiatives
at the Rudd Center for Food Policy and Obesity at Yale.
"Food
advertising triggers automatic eating, regardless of hunger, and
is a significant contributor to the obesity epidemic. Reducing unhealthy
food advertising to children is critical."
Snacking is believed to be one important factor in the obesity epidemic,
with kids offering advertisers a target that's just too tempting
to pass up.
Limiting TV time is one answer, but here are some other
suggestions that you might try to fight automatic eating. Start
by skipping the commercials… TiVo for a minute is a perfect solution.
You might also substitute a healthier snack (nuts, yogurt, a high
protein/low calorie food), or one large snack instead of several
smaller ones if you're tempted to eat while watching your favorite
show.
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Research Finds Mindless Eating Triggered By TV Food Ads continued...
Other ways to help encourage healthy eating habits for both kids and adults:
- Have regular family meals that offer kids predictability and the chance
to try healthy options.
- Involve kids in the process of cooking, planning and serving meals. Let
them shop with you too.
- Serve a variety of natural foods, and be sure to have healthy snacks on
hand, ready to eat.
- Eat healthy yourself - after all kids, and especially teens, are watching
how you behave as much as listening to what you say.
- Don't fight over food.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
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Sources:
http://www.medicinenet.com/script/main/art.asp?articlekey=101648
Healthy eating for kids info from The Nemours Foundation:
http://kidshealth.org/parent/nutrition_fit/nutrition/habits.html
Yale University new release on study:
http://opa.yale.edu/news/article.aspx?id=6770
MedicineNet nutrition tips:
http://www.medicinenet.com/nutrition/article.htm
Rudd Center For Food Policy And Obesity info on study:
http://www.yaleruddcenter.org/
The journal Health Psychology:
http://www.apa.org/journals/hea/
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