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May 12, 2010
In Today's Issue
- Weight Loss Expert Loses 70lbs of Ugly Fat...
- Watch Out: "Healthy" Label Might Make You Hungrier
- The Biggest Loser's Twins Proven Weight Loss Techniques
Weight Loss Expert Loses 70lbs of Ugly Fat...
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Watch Out: "Healthy" Label Might Make You Hungrier
Dear Reader,
If you're struggling to lose weight, here's some interesting news that's sure to have you thinking differently about what you eat.
New research, published online in the Journal of Consumer Research, finds that subjects who were asked to taste foods described as "healthy" reported feeling hungrier afterward than those who ate the very same food described as "tasty".
We all know that good for you foods have a reputation for less than mouthwatering taste, and it's not surprising that eating them might even trick you into treating yourself to something better tasting (and with more calories) later on.
"When people feel they are required to eat healthy food, eating that food makes them hungry," explains senior study author Ayelet Fishbach, Ph.D., a professor of behavioral science and marketing at the University of Chicago. "They are hungrier than if they didn't eat anything at all or if they'd eaten that food without thinking of its healthiness."
The research team conducted a total of three experiments to look at the impact of perceptions of food and feelings of fullness.
In the first experiment, the researchers asked 51 college students to eat a chocolate-raspberry protein bar and were told they were sampling "a new heath bar" with lots of fiber, vitamins and protein, or a "chocolate bar that is very tasty and yummy with a chocolate-raspberry core."
Later, when asked to rate their hunger, those who ate the healthy bar rated themselves as hungrier than those who ate the very same bar described as "tasty".
A third group of students was asked to examine the bars and rate their hunger, though they didn't get to eat them. These hunger levels were just about the same as the subjects who ate the bar described as "tasty". The researchers take this to mean that eating the "healthy" food actually tends to make you feel hungrier than if you hadn't eaten anything at all.
In the second experiment, 62 subjects were given a piece of bread, described as being "low fat and nutritious" or "tasty, with a thick crust and soft center." After trying the bread, participants were given pretzels (considered a "neutral" food) as a snack. Those who sampled the "healthy" bread ate more pretzels than did those who ate the "tasty" bread. Those who said they were worried about their weight tended to eat fewer pretzels than those who were not concerned.
Continues below...
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Watch Out: "Healthy" Label Might Make You Hungrier Continued...
In a third experiment, the team offered student subjects a choice of a chocolate-raspberry
protein bar or a honey-peanut protein bar, one randomly described as either "healthy" or "tasty" and
given the chance to decide between them. There was no difference in hunger afterward
between the two groups. It may be that making the choice themselves allowed the
subjects to be more committed to eating healthy.
If you're trying to lose weight, being aware of your expectations of taste when
it comes to healthy choices will certainly help. The idea that healthy foods
aren't going to taste good (even if they do) makes eating right even harder...
adding to the feeling of sacrifice in eating them.
Know too that choosing a salad over a sandwich for lunch may leave you open to
temptation for a tasty treat later on. Plan to combat the urge with something
healthy, distracting yourself or getting active instead. You can train yourself
to fight temptation - and win.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
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Sources:
http://www.medicinenet.com/script/main/art.asp?articlekey=115014
MedicineNet info on weight loss:
http://www.medicinenet.com/weight_loss/article.htm
MedicineNet info on exercise:
http://www.medicinenet.com/exercise/article.htm
Ayelet Fishbach, Ph.D, professor, University of Chicago:
http://faculty.chicagobooth.edu/ayelet.fishbach/research/
Journal of Consumer Research, March 10, 2010, online:
http://www.journals.uchicago.edu/doi/abs/10.1086/652248
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