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May 18, 2010
In Today's Issue
- Professional Trainer (CPT) Reveals Truth About Quick Fat Loss...
- Healthier Movie Snacks Coming To A Theater Near You...
- Weight Loss Expert Loses 70lbs of Ugly Fat...
Professional Trainer (CPT) Reveals Truth About Quick Fat Loss...
Have you ever dreamt about hiring a personal trainer? Just think of the results you'd achieve! Well, now you can have access to your own PT at no cost. Mike Geary, a Certified Nutrition Specialist and Certified Personal Trainer(CPT), has blown the lid off the 'Professional' health industry and released a no-cost "no-gimick"insiders report which reveals the explosive truth about fat loss... And he's giving his insider report away today - you can get your copy here at Lean Body Fitness Secret*Disclosure: compensated affiliate*
Healthier Movie Snacks Coming To A Theater Near You...
Dear Reader,
As hard as it might be to imagine healthy foods at the movies, if Sony Pictures Entertainment Chief Executive Michael Lynton had his way, we'll all be doing just that. As he wrapped up the keynote address at ShoWest, the largest annual convention for the movie theater industry, Lynton made a bid to get concessionaires to go beyond offering those delicious movie snacks we all love (popcorn, candy, soda) and bring in some healthier choices... things like fruit, granola, trail mix, yogurt and veggies with dip.
The idea of healthy movie food isn't coming out of the blue. A recent Nielsen poll found that 60% of parents feel that their overall movie-going experience would be better if there were healthier choices at concession stands.
Two thirds of all movie-goers (and three quarters of parents) would be more apt to buy good-for-you snacks if they could. Lynton's colleague Jim Kennedy, Executive Vice President of Global Communications believes that savvy consumers are already sneaking in the good stuff.
Kennedy, a fan of a salty popcorn and sweet M&Ms combo with his own movie experience points out, "We're not asking theaters to stop selling sodas, and we know most moviegoers are unlikely to change their habits. It just makes sense to offer more choices."
He quotes figures that have the average American visiting a movie theater four times a year, but those with young children are likely to go far more often, maybe once a week... not a good thing considering the epidemic proportions of the childhood obesity problem.
According to a SmartMoney.com late 2009 interview with Warren Miller, a senior equity analyst for stock tracking service Morningstar, "85 cents of every dollar spent at the concession stand is profit."
A CNN money story from earlier this year reinforces the point. A bag of popcorn at most movie theaters costs 60 cents to make, but sells for $6.00. Theater owners might not want to make room for healthy food items that don't have that kind of return.
And in case you're wondering just how unhealthy that delectable popcorn might be... a December 2009 dispatch from the Center for Science in the Public Interest has the numbers.
One tablespoon of the non-hydrogenated soybean oil used to pop the corn adds 130 extra calories. A medium (20 cup) serving of popcorn at Regal, the biggest of the movie theater chains in the U.S. delivers 1,200 calories, plus a whopping 60 grams of saturated fat (the kind that clogs arteries and promotes heart disease) and 980 milligrams of sodium. And in case all that isn't enough for you, Regal's buttery topping adds another 200 calories.
As a point of reference, the recommended daily intakes for adults are 2,000 calories, 20 grams of saturated fat and 1,500 milligrams of sodium.
Continues below...
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Healthier Movie Snacks Coming To A Theater Near You... Continued...
Of course the popcorn isn't the only choice at the movies that isn't healthy.
Candy and soda are certainly part of the bad-for-you mix... especially since
the sizes are just huge... much larger than they need to be. And no one is used
to the idea of healthy foods at the movies, though Lynton believes offering healthy
concession options would change the stereotype and bring people back into the
theaters.
So... next time you're at the movies, think a bit about the choice of snacks
you'll take inside with you. According to the CSPI dispatch, those yummy treats
are packing lots of calories too. For example...
- A 5-ounce bag of Twizzlers has 460 calories and 15 teaspoons of sugar.
- A 7-ounce box of Nerds has 790 calories and 46 teaspoons of sugar.
- Butterfinger Minis, Raisinets, Sno-Caps, or M&M's have between 400 and 500
calories and at least a half-day's worth of saturated fat.
- An 8-ounce bag of Reese's Pieces have 1,160 calories and 35 grams of saturated
fat.
- A small soda (16 oz to 32 oz), usually a quarter filled with ice, has 150 to
300 calories, diet soda or water are more calorie-conscious choices.
Of course, many of us see going to the movies as a break from reality, a vacation
from the cares of everyday life. Eating and drinking those tasty (though bad
for us) treats is a part of that experience... a part it's unlikely to change
very much even if the healthy options do make it to the concession stand at your
local theater.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
P.S: Your Opinion Is Your Most Valuable Asset...
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*Disclosure: compensated affiliate*
Sources:
http://www.cnn.com/2010/LIVING/wayoflife/04/02/bag.bad
.movie.snacks/index.html
?eref=rss_health&utm_source=
feedburner&utm_medium=feed&utm_campaign
=Feed%3A+rss%2Fcnn_health+%28RSS%3A+
Health%29&utm_content=Google+Reader
ShoWest, March 15-18, 2010:
http://www.showest.com/filmexpo/index.jsp
Michael Lynton:
http://en.wikipedia.org/wiki/Michael_Lynton
Story on Michael Lynton's keynote address at ShoWest 2010:
http://cinemablend.com/new/ShoWest-Sony-Chair-Michael-Lynton-
Asks-For-Healthier-Food-Forward-Thinking-17571.html
Celluloid Junkie story on Lynton's keynote address:
http://celluloidjunkie.com/2010/03/15/showest-opens-with
-michael-lynton-keynote/
CNNMoney story on movie theater popcorn:
http://money.cnn.com/galleries/2010/news/1001/gallery.
americas_biggest_ripoffs/2.html
SnmartMoney piece on profit from movie theater concessions:
http://www.smartmoney.com/spending/deals/Coming-
to-a-Theater-Near-You-The-Snack-Police/
Report on movie theater snacks from Center for Science in the Public Interest:
http://www.cspinet.org/new/200911182.html
Cover story in December 2009 Nutrition Action HealthLetter:
http://cspinet.org/nah/articles/moviepopcorn.html
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