[DHB] First Is Best...

Published: Fri, 08/31/12

Subject: [DHB] First Is Best...

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Daily Health Bulletin

August 31, 2012

In Today's Issue

  • Weight Loss Expert Loses 70lbs of Ugly Fat...
  • First Is Preferred When Quick Choices Must Be Made
  • Have You Seen Linda Allen's new Candida System yet? It's called "Yeast Infection No More"
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Weight Loss Expert Loses 70lbs of Ugly Fat...

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First Is Preferred When Quick Choices Must Be Made

Dear Reader,

First may really be best, at least when making a quick decision, according to research from the University of California, Berkeley who found that people tend to go with the option they saw first, especially when pressed to make a choice quickly. This appears to be true no matter what the choice - from choosing what to eat on a restaurant menu to choosing which college to attend. The finding could have many practical implications, not the least of which is how products are marketed to consumers.

Think about the order of contestants on a talent show, the presentation of potential investment opportunities or the interview schedule for your next job. And while there are sometimes reasons to prefer a first, the effect shown by this research suggests that a first is preferred without regard to rationality or logic.

What is shown first is given a privileged status according to study co-author Dana Carney an assistant professor of management at the university. To demonstrate, she and her team conducted three distinct experiments. In the first, 123 subjects were asked to evaluate three different groups, two teams, two male and two female sales professionals. They were introduced to the teams one after the other, and right away the subjects had to select which group they wanted to join. The participants chose the group they encountered first, even if the difference in meeting times was only a few seconds.

Next, the participants were told they were purchasing an automobile and introduced to two male sales people, one after another. They then had to choose who to buy the car from, and consistently preferred the first salesperson they met. When the participants were told they needed to make their car buying decision again, and introduced to two new salespeople, two females this time, and were asked who they would buy from. The first salesperson was again preferred.


Continues below...


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First Is Preferred When Quick Choices Must Be Made Continued...

To test the "first is best" theory on a product, the team of researchers performed a different experiment, asking 207 passengers at a train station to make a selection quickly between two pieces of gum. The passengers, when pressed to decide quickly, most often chose the gum option that was presented first.

For the final experiment, the team tested the "first is best" theory using more controversial, negatively charged options instead. Researchers asked 31 subjects to look at mug shots of two different 29-year-old criminals who had both committed the same violent crimes. Once they saw the photos, the subjects were then asked to choose which of them should get parole, and when thinking fast, the first criminal photo was the one more worthy of a break.

The researchers suspect that when people are in a situation where they have to decide quickly, their preferences are unconsciously guided to whatever option they saw first. Evolution may also be involved - our first trusted people are our parents, and are associated with safety and security. Even when there's no good reason for the preference of "first", we still appear to think, perhaps without realizing it, that "first is best". Even when the other options presented are truly no different.

The unique study appears in the journal PLoS ONE.

To your good health,

Kirsten Whittaker
Daily Health Bulletin Editor




P.S: Nike...Ebay...Amazon and Walmart pay for your opinion

Fortune 500 companies make their money by people like you and I buying their products.

But how do they know what we want to buy? Easy they pay to find out the products we like, where we shop and what we buy.

In a nutshell big businesses need people to tell them what products to make.

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In fact Michelle knows absolutely nothing about business, but she does know what she likes...

And that's exactly the information these companies are after and will pay you for.

Click through to discover how Michelle quickly profits by telling big companies her opinion and how you can do it too...
*Disclosure: compensated affiliate*



 



Sources:
http://www.ivillage.com/first-viewed-best-when-making-quick-decisions/4-a-471290

National Institute of Neurological Disorders and Stroke on how the brain works:

http://www.ninds.nih.gov/disorders/brain_basics/know_your_brain.htm

Research article, PLoS ONE, published June 27, 2012:

http://www.plosone.org/article/info%3Adoi%2F10.1371%2
Fjournal.pone.0035088

News release, 07.02.12, University of California, Berkeley:

http://newsroom.haas.berkeley.edu/research-news/advantages-being-first


















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