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November 2, 2012
In Today's Issue
- 1 Quick Technique To Burn More Fat
- Can Psychology Be Used To Shrink Portions, Waistlines?
- Overweight? Shocking Proof that it may not be your fault
1 Quick Technique To Burn More Fat
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Can Psychology Be Used To Shrink Portions, Waistlines?
Dear Reader,
One way experts are working to address the obesity epidemic is to look for ways to get us all to eat smaller portions. That might not be as hard as it sounds once you recognize that eating is way more than a basic, primal act. New research presented at national obesity conference Obesity 2012 held in San Antonio Texas suggests that our habits, earlier experiences and desire to conform to the norms of society help impact not just how much we eat but also how full we fell afterward. We all recognize that portion sizes have been going up, and we don't need science to tell us that if you give us more, we'll eat more.
Earlier studies in this area have shown that people are inclined to finish what's in front of us, and that we serve ourselves enough food to fill most of the plate we're using. Even if we don't recognize this, we do have different feelings of satiety depending on how much and what we think we've eaten. This was demonstrated in one study where subjects were given smoothies with identical amounts of fruit; some were told the drink had more fruit, others were told it had less. Those who thought they had taken in more fruit, felt fuller a few hours later than did those who thought the smoothie had less fruit. The same thing happens if you give people the same meal but call it a "meal" to some and a "snack" for others.
External influencers like this impact what's known as "expected satiety" - how much we expect a certain food to fill us up. This is where experience plays a big part. For example, think how full you might feel after eating 100 calories or chocolate as opposed to a 100 calorie baked potato - they both have the same energy content but people expect different levels of fullness after eating these foods.
To try and understand how we all make these usually unconscious judgments study lead Jeff Brunstrom from the University of Bristol and his team asked subjects to look at two side-by-side pictures of food on identically sized plates. The portion on the left stayed the same, while the portion on the right slowly increased in size until the subjects said they would feel the same level of fullness after eating either meal. The team saw that the volume of foods on the plates was key in determining in how full subjects would feel. But volume of food is only a part of the story, especially for kids, familiarity is also key. We expect new to us foods to be less satisfying until our experience shows us something different.
Continues below...
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Can Psychology Be Used To Shrink Portions, Waistlines? Continued...
All our thousands of earlier meals have taught us what to expect at a meal in terms of portion sizes and how full we'll fell. So, if we could re-learn to serve smaller portions and choose nutritious foods we'd give ourselves a chance to feel satisfied. With lots of these experiences we'd be able to reprogram formerly automatic eating behaviors into healthier ones.
Another option when it comes to portions is to play on our needs for social conformity according to economist Jason Riis from the Harvard Business School who suggests that if people know what others are doing, they are more likely to engage in that behavior. While the strategy of smaller portion sizes is a hard sell to a restaurant, they don't want to tout the fact that "we serve smaller portions", we are making progress in this area. If you look carefully there are restaurants that have half size (luncheon) portions on the menu. It may also help to retitle smaller portions as "right size" so that over time this becomes part of the standard at all restaurants.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
P.S: Nike...Ebay...Amazon and Walmart pay for your opinion
Fortune 500 companies make their money by people like you and I buying their products.
But how do they know what we want to buy? Easy they pay to find out the products we like, where we shop and what we buy.
In a nutshell big businesses need people to tell them what products to make.
People like Michelle McAllister - a 34 year old full-time mother of two. Michelle and many others help "big business" make millions, although they haven't got any marketing or sales experience.
In fact Michelle knows absolutely nothing about business, but she does know what she likes...
And that's exactly the information these companies are after and will pay you for.
Click through to discover how Michelle quickly profits by telling big companies her opinion and how you can do it too...
*Disclosure: compensated affiliate*
Sources:
http://news.yahoo.com/shrink-portions-obesity-epidemic-psychology-161100053.html
The Cleveland Clinic on the psychology of eating:
http://my.clevelandclinic.org/healthy_living/
weight_control/hic_the_psychology_of_eating.aspx
Jeff Brunstrom of the University of Bristol:
http://www.bristol.ac.uk/expsych/people/jeff-m-brunstrom/index.html
Jason Riis, Assistant Professor, Harvard Business School:
http://www.hbs.edu/faculty/Pages/profile.aspx?facId=478477
Obesity Society Annual Scientific Meeting, San Antonio, TX:
http://www.obesity.org/meetings-and-events/annual-meeting.htm
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