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January 31, 2013
In Today's Issue
- 1 Quick Technique To Burn More Fat
- Cup Can Trick Taste Buds
- Overweight? Shocking Proof that it may not be your fault
1 Quick Technique To Burn More Fat
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Cup Can Trick Taste Buds
Dear Reader,
You probably have heard that your sense of smell strongly influences what you taste, but it appears what you see might matter a whole lot too. This is probably why those top chefs spend so much time and effort perfecting the presentation of the plate. Why there's so much money spent on marketing and packaging. Could sight be more important to taste than we thought?
Color may actually be able to trick your taste buds according to a study in the Journal of Sensory Studies. While the taste buds of the tongue are able to identify basic tastes like salty, bitter, sour, sweet and savory, it's the nose that detects the specific flavors of a food through smell. When we chew the nose also inhales the flavor as well.
But the color of your dishes, your food, even your tableware might also impact your appetite. Some colors entice you to eat more, while others help curb that urge to snack. Blue light discourages snacking as does the color purple, often associated with spoiled, moldy foods. White creates a mindless effect on eating... think about colorless foods like popcorn and the shade of the dishes at most restaurants to see the effect for yourself.
For the most recent work on color and taste, the researchers made store bought hot chocolate and served the drink to 57 volunteers in either red, orange, white or cream color cups. The participants rated the sweetness, aroma, flavor and likeability of the cocoa they were drinking. Surprisingly the cocoa served in the orange cup was rated more likable and tasted more chocolaty than the others. And remember, each cup had exactly the same drink.
Earlier studies in this area support the idea that color makes a difference. The yellow of a 7-Up can makes drinkers think the beverage tastes more lemony. The orange color cup may have acted in a similar way, enhancing the chocolaty brown color of the cocoa inside, and thus enhancing the flavor.
Continues below...
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Cup Can Trick Taste Buds Continued...
Also understand that food produces use these associations to help move products. They go to great lengths to choose the perfect mouth watering color for foods. They know that when it comes to taste, color really does make a difference. A prime example comes from Heinz and the EZ Squirt ketchup lineup, with ketchup in green, purple, pink, orange, teal and blue. The company thought this was a way to get kids excited about the product, and it seemed to work for a bit. But today, you can't find a single one of the unexpected colors on store shelves.
Studies conducted back in the 1970s confirm that food color has a huge impact on appetite. By feeding subjects steak and French fries under lights that made them look normal, but then revealing that the steak was blue and the fries green - some participants got physically ill at the news. I think I would as well.
Important too to realize that much more of the brain's cortex is devoted to sight than taste, so what you see matters much more than what your taste buds are experiencing. To test the theory, next time you're enjoying a drink or a tasty food, try looking at something else and see if the taste continues to be as compelling.
To your good health,
Kirsten Whittaker
Daily Health Bulletin Editor
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Sources:
http://news.yahoo.com/cup-color-tricks-taste-buds-035308233.html
WebMD info on tricking your taste buds:
http://www.webmd.com/diet/features/trick-taste-buds
Original article, published online 08.23.13, Journal of Sensory Studies:
http://onlinelibrary.wiley.com/doi/10.1111/j.1745-459X.2012.00397.x/abstract
Blog on how color affects perceptions of food:
http://www.thekitchn.com/how-color-affects-your-percept-96524
Article from 02.05.08 on food color research:
http://www.colourlovers.com/blog/2008/02/05/is-visual-taste-perception-coloring-your-appetite
The influence of color on taste perception, 03.19.07:
http://itotd.com/articles/629/the-influence-of-color-on-taste-perception/
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